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| The Best SEO Strategies For Your Web Site |
| Written by Michael Fleischner |
| Monday, 21 December 2009 09:22 |
|
There's a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I've taken the time to sort through much of this information and provide you with the strategies that get actual results.
There's a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I've taken the time to sort through much of this information and provide you with the strategies that get actual results. By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results. The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords. The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords. The third raking factor is what we call link popularity. Link popularity refers to a couple of things but most importantly the number of inbound links to your website. Each of these links carries with it some type of value. The value might be a Google PR of zero or ten so it's important to look at the value of each inbound link to your website. The greater the link value or popularity, the more it helps you with search engine rankings. The fourth ranking factor to consider is the variety of domains linking to your web site. If you have hundreds of inbound links from a single web site, they carry less weight than only a few inbound links from separate and distinct sites. The key here is that different sites are essentially placing their vote. Focus on diverse link building strategies among many different web sites. The fifth ranking factor you want to consider is having your keywords in your domain. I know that it's pretty difficult to do so, but at the very least, make sure that your keywords are in the subdomain or folder one step away from your domain. This place the keyword in proximity to your page and can support higher rankings. All of these factors are important for top search rankings. Don't overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts. About the Author: Michael Fleischner is the Author of SEO Made Simple: Strategies for dominating Google and offers SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing support at the Internet marketing forum |