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| SEO vs SEM: What Is It And Why Is It Important to Know? |
| Written by Justin Harrison |
| Monday, 12 October 2009 08:48 |
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The abbreviations SEO and SEM are often used in similar or even identical contexts. If you're not familiar with the whole search engine marketing scene it can be tough to find out if there's any difference between the two at all. But as with other kinds of 'insider' terminology, appearances are deceptive.
The abbreviations SEO and SEM are often used in similar or even identical contexts. If you're not familiar with the whole search engine marketing scene it can be tough to find out if there's any difference between the two at all. But as with other kinds of 'insider' terminology, appearances are deceptive. SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. So you see, they are different. To understand better, SEO is anything you do to your page to make it more search engine friendly. SEM is anything you do to get higher ranks in search engines, such as, search engine optimization, requesting back links, and submitting your URL to search engines. It?s important to know the difference between the two terms; make sure you ask for all information if your unsure before going and spending money on a SEO or SEM package. For example, a company offers you a package, if you don?t ask and get all the information, you might be buying into a package that merely is the company submitting your website URL to a few search engines, something you can easily do yourself. Now some important information to be sure to follow. Get a list of all the search engines they plan to submit it to and websites like Yahoo!, Google, and 100's More! do not count. Ask if they will keyword your site and if they include META and ALT tags. They last important tip is to get a list of specific things they plant to do to help surfers find your website. Finally, it doesn't really matter what services are offered, as long as the company uses "SEO" or "SEM". Although, SEM will be more valuable than SEO, because SEM includes SEO as well as other marketing strategies. Even though im sure not all companies are the same in packages. Just simply put, the company could just be charging you for what you could do yourself. If shopping, look for websites with noteable backgroundsand ask about all services offered. Eventually, when you feel your research is sufficient and you know you will get the best value for your money, you can proudly make a efficiently wise decision. About the Author: Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za |