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| Optimize Your Website For Bing The Right Way |
| Written by Michael Fleischner |
| Friday, 23 October 2009 11:26 |
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There has been quite a bit of media attention about Microsoft's latest addition to the search engine wars. Bing promises to deliver a more customized search experience to browsers and is essentially their answer to Google. In the last few weeks Bing has received a good deal of interest and is important to anyone doing business online who wants to rank well in the Bing search engine.
There has been quite a bit of media attention about Microsoft's latest addition to the search engine wars. Bing promises to deliver a more customized search experience to browsers and is essentially their answer to Google. In the last few weeks Bing has gotten a great deal of press and is important to anyone doing business online who wants to rank well in the Bing search engine. You might be asking yourself, what does Bing mean for my website and how can I ensure that my web site is found? I have been receiving a number of inquiries from individuals who are concerned that their website will lose ranking based on this new search. I have begun to research Bing as a search engine and found out that much of it's methodology for ranking is similar to that of Google. When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring sites title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites. What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. All major search engines like inbound links. More importantly, they like relevant in bound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges. Improving your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. Generating organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success. Another area of importance is content. Search engines like Bing look for fresh, relevant content. You want to make sure that your content is valuable to browsers and web site visitors but that it is also relevant and up to date. Consider adding a revising content on a regular basis. This helps you succeed in generating inbound links and quality scores from search engine algorithms. You might be wondering which search engine you should be optimizing your web site for. Based on what I've seen, I'm encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow SEO basics. About the Author: Looking for additional help for enhancing your website's ranking? Consider SEO training from the world's leading SEO Experts at MarketingScoop.com. Also, be sure to check out our SEO elite review to help you achieve top rankings. |