New Articles
| Know the Basics of SEO |
| Written by Pete Jennings |
| Sunday, 26 April 2009 16:55 |
|
The most important element in any website business is Search Engine optimisation. Without it, you may as well throw your time and money down the drain.
The most important element in any website business is Search Engine optimisation. Without it, you may as well throw your time and money down the drain. A properly optimised site has the potential to bring in millions of visitors who then can be turned into clients who purchase goods or services. Knowing how to get them to your site is what SEO is all about. Of course, if ranking no. 1 in Googe was easy, then everyone would making a fortune. So, you have to be clever with your SEO strategy to beat the competition. Knowing your business customers is what it is all about. Keyword research is about discovering the keywords relevant to your business. There are many great tools for this online, some paid subscription like wordtracker, and some free like Google keywords. These tools will generate a list of suggested keywords relevant to your industry. On site optimization - this means going through all the pages of your site and optimizing each one with keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures. Try to make the text as natural sounding as possible i.e. use the keywords normally and don't stuff them. all over your text. The Search engine robots can notice spamming and penalise you. Link Building - This is the most difficult and time consuming task you will have to preform when optimizing your website. The search engines view relevant incoming links to your website as a vote of confidence. The best way to get links is to create great content for your site that people will link to. Directory and article submissions are other methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do. SEO is a black are that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run. About the Author: Ed Morrison is an SEO specialist from Ireland with 10 years experience in SEO and web advice and design |