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| Avoid Black-hat SEO Online Training by Following this Top Easy Tip. |
| Written by Asem Eltaher |
| Sunday, 13 September 2009 12:15 |
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It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.
It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking. This is especially effective since paid advertising like pay per click is relatively expensive and sometimes not affordable by most of the beginners who are on a limited budget. On the other side, organic traffic resulted from ethical search engine optimization (SEO) is free and targeted providing that you avoid any black-hat SEO training. Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density. But the interesting question is: What are the proper keywords? If you browse different articles on small business website optimization or consult any small business SEO agency that offers push promotion for websites, you will always find this sentence: "You need to consider the keywords and search terms that enjoy high traffic and have low competition". From my point of view, this answer is not sufficient as it is not clear what high and low are. Are 100 queries per day high volume? If yes, then should you consider 90 searches per day a low volume? Furthermore, if your target keyword is targeted by other 100 websites, should you consider this competition high or low? In case these 100 websites can be considered as a low competition, should 150 websites considered as a high competition? Therefore, in few words, what should you define under the terms high and low? And this is the issue I handle in this article. In other words, to set up the optimal search engine marketing setup, you need to consider the search terms that receive "high enough" traffic per month and at the same time enjoy "low enough" competition. a) What does high enough traffic mean? The answer depends on your business and your goals. To achieve a brilliant success in online marketing, you should have a definite plan like your goals and the time needed to achieve them. I.e. it should be clear for you from the very beginning how much money you like to earn online and after how much time. So, I will make a random assumption that you like to earn $1000 per month. Then, your goal is to drive internet surfers to your website that can make you $1000 monthly and this should be your "high enough traffic". But the exciting question is how to calculate this traffic in an accurate way? You can definitely use such a mathematical formula: Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale In the above mentioned formula, all factors are known except the number of visitors per month. Specifically: Income per sale is the amount of money or commission you earn when you achieve a sale. Conversion rate is the percentage of the whole visitors who may buy from you. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor depends on your product, sales letter, etc. You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate. Total income per month is simply the desired income you like to earn per month, which is in this example our $1000. So, it should be feasible and quite possible for you to calculate how much traffic you need to stop by your website in order to make your desired income achievable. In case that you are not satisfied with the money you make, you have 2 choices. Either you should increase your traffic volume or working on increasing your conversion rate. Driving more traffic to your website includes: - Ethical optimization of your website by combining online and offline optimization. - Online submission of high quality articles to high rank web directories is a good idea to get more quality links. - Update your website frequently. - It is really a good idea to mix both of article marketing and Web 2.0.0 services. Increasing the conversion rate of your website involves: - Optimize your sales letter with realistic promises. - Offer your visitors an extra free bonus. - Add a hard deadline that they should act before it in order to be qualified for the free bonus. b) What should you define under low enough competition? To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. You may get a number between 0 and thousands of websites that you have to compete against them. The answer to the question of a "low enough competition"is depending 100% on where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google's first page. Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup: - Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites. - Squidoo.com: Is the best place to submit if the number of competitors is around 5,000 websites. - UsFreeads: Is the best place to submit if the number of competitors is around 3,000 websites. - Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites. It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. However, the above results are obtained consistently for 6 months now and, therefore; it is worth to give it a try when you plan the next campaign. The key point of this article is to find a mathematical description of the very vague terms high and low. So, now it should be clear for you which keywords you should consider for your campaign when you finally decided to carry out your search engine marketing setup. About the Author: Who is not dreaming to get his online business viewed by thousands of new customers using search engine ranking optimization? I got position #3 on Google first page for a highly competitive term. So, if you suffer from the very low traffic volume, then you must hurry right now to discover my FREE methods to improve search engine ranking. |