New Articles
| Are Submission Web Sites Hurting Your Web Site Ranking? |
| Written by Michael Fleischner |
| Tuesday, 29 September 2009 08:25 |
|
Wondering how you might be able to get ranked on top for a specific keyword? Thinking there may be a short cut or two? Recently I had the opportunity to work with a client who was also in search of ways to automate much of the search engine optimization process. I started the assignment working with him to improve his website design and architecture. Soon there after, we focused on building links to his site.
Wondering how you might be able to get ranked on top for a specific keyword? Thinking there may be a short cut or two? Recently I had the opportunity to work with a client who was also in search of ways to automate much of the search engine optimization process. I started the assignment working with him to improve his website design and architecture. Soon there after, we focused on building links to his site. Building your web site's popularity is essential for improving your search engine rankings. Major search engines like Google apply an algorithm to define the value of your web site or web page. This in turn drives your search engine ranking for specific keywords. One way to think about the process of web site ranking is like a voting machine. The more votes you get the better your site ranks. When evaluating a web site I'm always sure to evaluate the content of the site. All content should be designed for the browser and then considered appropriate for search engine spiders. After validating the link structure of the web site and checking to make sure that pages load quickly, it's time to focus on link building. A popular strategy that is used by many SEO professionals is found in directory submissions. The proper directories can provide one way links that can have a significantly positive impact on the search engine rankings for any web site or blog. For the web site I was recently working on I decided to find a submission service that would take the process of manual submission off the table. I believed that the auto submission would be as effective but require much less effort. Within 48 hours of the site being submitted, the web sites ranking for targeted keyword terms dropped by more than 62 percent. I couldn't believe what a detrimental affect the automated submission service had on this particular web site. Could this be coincidence or is there proof of the damaging effects of automated submission? During this time period, my team was not focused on any other type of link building effort. Because the impact on search engine rankings was so immediate and so detrimental, I can only conclude that it was directly caused by the directory submission activity. I suppose there really are no shortcuts to SEO success. If you are familiar with search engine optimization and building links to improve your search engine ranking, be cautious of automatic submission services. Whether it be for search engine submission or directory submission, you can damage your current rankings. Major search engines seem to be catching on to automatic submission sites and are having an impact on results. I still encourage you to submit your website to a small number of choice directories but do it one site at a time. About the Author: Achieve number one search engine rankings with the help of our SEO training program. For helpful tools that can significantly improve your search engine rankings, read our Instant Article Wizard Pro Review and discover the fastest way to rank on #1 on any search engine. |